Best Domain Landers for Investors: Afternic, Efty, Dynadot, Sedo and Spaceship Compared on Commission and Buyer Traffic

Short answer: Afternic landers are the best domain landers for distribution, Efty landers are the best for a portfolio that already gets type-in traffic, Dynadot has the best free lander at a registrar, and a self hosted WordPress plugin is the only route with zero commission. Which one is right depends on one question: do buyers already type your names, or do you need a venue to find them? A lander converts the visitor who arrived. It does not make one arrive.

Everything below is priced from the venues' own pages or dated captures of them, and where a figure could not be re-read today it says so. The full side by side, including what each venue does with your nameservers, is on our domain for sale landing page comparison; this article is the ranking, with the reasoning.

What a domain lander page is, and what it is not

A domain lander page is the page a visitor sees when they type a domain you own and are not using. It shows the name, a price or an offer form, and a way to pay safely. That is the entire product. Every venue in this article hosts one, most of them for free, and earns instead on the sale, which is why the interesting differences are the commission, the conditions attached to it, and whether anybody who did not type the domain will ever see the name.

That last point decides most of this ranking. An investor with two hundred names and a silent inbox does not have a lander problem. Better templates on names nobody visits produce the same number of sales as worse templates: none. The lander question only becomes the right question once the names have traffic, and the honest way to check is to look at your registrar or parking statistics for the last ninety days before you subscribe to anything.

Afternic landers: best for distribution

Afternic's landers are free, and there are four of them: Request Price, which is the default and routes the inquiry to GoDaddy's brokerage team; Buy It Now, which shows a fixed price and pushes the buyer through GoDaddy checkout; Lease to Own, which advertises a monthly figure; and a CashParking page with a for sale link. You choose per name from the Sales Lander column of your portfolio, and you point the domain at ns1.afternic.com and ns2.afternic.com to make any of them appear.

The commission is 15 percent on sales that route through those nameservers and 25 percent otherwise, with a $15 minimum, and the optional Boost program adds another 5 points. What you are buying with the 15 percent is not the lander. It is placement in registrar search results across the GoDaddy network at the moment somebody checks whether a name is available, which is the largest single source of aftermarket buyers anywhere. If a name has no traffic of its own, that placement is worth more than any page. The mechanics of the nameserver rule, and the ways sellers fall onto the 25 percent rate without noticing, are in Afternic nameservers and your commission.

Where it loses: the same nameserver rule that discounts the commission also ties the DNS to Afternic. Moving the names elsewhere later means moving every nameserver back, and until you do, a private sale of a name still pointed there is on Afternic's schedule. And the CashParking lander is the weakest of the four since Google withdrew parked domains from its ad network on 10 February 2026; ad revenue from a parked page is now a rounding error for most portfolios.

Efty landers: best for a portfolio with type-in traffic

Efty is the opposite bet. You pay a subscription, $22 a month for 50 domains up to $249 for 25,000, with a 16 percent discount for annual billing, and you get for sale landers on your own domains, a portfolio shop under your own brand, DNS management and financial reporting. When a name sells through Efty Pay you pay 5 percent, provided the domain's nameservers pointed at ns1.eftydns.com and ns2.eftydns.com when the buyer paid. If they did not, it is 12.5 percent. That split has been in force since 1 March 2025 and is one of the better documented rates in the market, corroborated by Domain Name Wire in September 2025 and DomainInvesting in February 2026.

On a 100 domain portfolio with annual billing, Efty Launch runs about $292 a year plus 5 percent. That is cheaper than Afternic from roughly $2,900 of annual sales upward, cheaper than Dynadot from about $5,800, and cheaper than our own Investor plan at every volume, which we have said plainly in our Efty alternative comparison. Efty is the right answer for an investor whose names already get typed and who wants a branded page, reporting across venues, and the lowest close rate on the sale.

Where it loses: it is a subscription against zero revenue if nothing sells, Efty Market at efty.com is modest as a source of new buyers, and the same nameserver condition applies. A domain resolving through Efty is a domain that goes dark on your sales pages if Efty does, which is a fair reason to keep an uptime check on a couple of your landers rather than discovering an outage from a buyer's email.

Dynadot for sale landing page: best free lander at a registrar

Dynadot's lander is a DNS setting. In the domain's DNS settings you choose For Sale Landing Page, set a price or take offers, customize the display and, if you want, add a Google Analytics measurement ID. Dynadot's help file, updated 4 June 2026, states the marketplace commission is 10 percent of the sold price with no listing fee, processing takes two to three days, and proceeds land in a sales balance you can pay out or convert to account credit. Not every TLD can be sold on the marketplace, so check the registry policy for anything exotic.

For names already registered at Dynadot it is hard to argue with: nothing up front, a lower rate than Afternic, no separate platform to learn. The reach is Dynadot's own aftermarket search, which is real but smaller than the GoDaddy network. Where it loses is portability and scale: the lander is tied to Dynadot DNS, there is no portfolio reporting to speak of, and a book spread across several registrars ends up with landers in several places.

Sedo and Spaceship: workable, with caveats

Sedo's for sale page comes with Sedo parking, and the commission is reported at 15 percent on offers and auctions and 10 percent on fixed price sales. We say reported because Sedo's price list has been unreachable for months and the figures come from secondary coverage that agrees with itself. The larger caveat is corporate: Sedo's parent IONOS announced in November 2025 that it plans to sell the business, after Sedo's third quarter revenue fell 66 percent year on year. Nothing about that stops a lander working today, but it is not the venue to move five hundred nameservers to this quarter.

Spaceship SellerHub charges 10 percent with no listing fee, offers lease to own and sales statistics, and shows names in Spaceship search results. That rate was 5 percent until it was raised by February 2026, which is worth remembering the next time any venue's headline rate looks unusually good. Spaceship describes SellerHub as a listing with search exposure rather than a lander product, so if a page on the domain itself is the point, it is not the obvious pick.

Self hosted WordPress plugin: best for zero commission

The Domain For Sale plugin on wordpress.org has a free core with domain mapping, so a visitor who types the name sees your listing with the domain still in the address bar, plus offer and inquiry forms, per domain templates and email notifications. A paid Pro tier adds more. It has a few hundred active installs, which tells you it is a niche tool, not a platform.

Commission is zero because there is no venue. That also means there is no buyer flow beyond type-ins, nobody answers inquiries but you, and you run the payment yourself, which in practice means escrow: Escrow.com charges 2.6 percent up to $5,000 with a $50 minimum and 1.9 percent between $50,000 and $200,000. For a handful of names with real traffic and a seller who enjoys the work, that is the cheapest route on this page. For a silent portfolio it is a beautifully built page nobody visits, on a WordPress install you now have to keep patched.

Domainsdealer sales pages: best when you want offers in your inbox without moving nameservers

Our own answer is a sales page per listed name on the Investor plan, $39 a month billed annually for up to 100 domains, plus 12 percent on a completed sale, or Pro Broker at $199 for 2,500 names and 8 percent. The page shows an asking price or an offer form, and every offer is confirmed by the buyer by email before it is forwarded to you with the buyer as reply-to. Ownership is proven by a DNS TXT record, so your nameservers stay wherever they are and the domain reaches its page through a registrar forward.

Where it loses, and it does: on page cost alone Dynadot and Efty are cheaper at every volume, and Afternic at 15 percent is cheaper until annual sales pass about $15,600. The page lives at a Domainsdealer address rather than rendering on the domain itself, and white label landers are a brokerage feature, not a self serve one. What the plan buys instead is a board where buyers price similar names against comparable sales, an appraisal on every listing that justifies the number, and auction scheduling on Pro Broker for names that need a deadline. That is the right trade for an investor whose names are not being typed and who would rather pay when something sells than pay for a page that waits.

The verdict, by the portfolio you actually have

Which domain lander is cheapest?

For a 100 domain portfolio over a year, Dynadot is cheapest below about $5,800 of sales and Efty above it, because Efty's fixed $292 is overtaken by Dynadot's extra 5 points once the sales are large enough. Afternic at 15 percent costs more than either from about $2,900 upward, and Afternic at 25 percent, which is what you pay when the nameservers point anywhere else, is the most expensive option on the page at every volume. Our Investor plan sits between Afternic's two rates: above the 25 percent route from $3,600 of sales, above the 15 percent route from $15,600. The full arithmetic at $0, $5,000, $25,000 and $100,000 is in the cost table on the domain for sale landing page comparison, and the same venues worked at three deal sizes are in domain selling fees.

Read those numbers the right way. They tell you what a sale costs at each venue. They do not tell you which venue produces the sale, and that second number is the one that pays for the year. Price the names first, look at whether anyone is typing them, and then choose the lander that matches what you find.

What is the GoDaddy domain lander?

The GoDaddy domain lander is an Afternic lander, because Afternic is GoDaddy's aftermarket. Listing a GoDaddy registered name for sale sets it up on Afternic's schedule: nameservers at ns1 and ns2.afternic.com, a choice of Request Price, Buy It Now, Lease to Own or CashParking, 15 percent commission with those nameservers and 25 percent without, $15 minimum. The Request Price lander is the one to understand: it does not show a number, it sends the inquiry to GoDaddy's brokerage team, who negotiate for you. That suits a high value name and frustrates an impulse buyer on a $1,500 one, which is why Afternic itself recommends Buy It Now for lower value names. The GoDaddy side of the same fee schedule is in selling a domain on GoDaddy.

Before you point a single nameserver

Run the book through a bulk domain appraisal and sort by estimated value. Names that come back under their renewal price do not need a lander; they need a drop decision before the next renewal, which gets more expensive when the .com wholesale price rises on 1 November 2026. Names that come back with real comps behind them are the ones a lander will actually work on, and for those the question in this article is worth an afternoon. The appraisal at the top of this page is free and does not need an account, so start there.