Lot 05 · Broker
Domain Broker Service
A domain broker negotiates the deal you can't or shouldn't negotiate yourself: acquiring a name whose owner isn't publicly selling, or exiting a high-value name to the right buyer at the right number. Our desk does both, with comps on the table and escrow at the close.
Buy side
Acquire a name that isn't for sale
- §Discreet approach to the owner, no signal that a funded buyer is behind it, which keeps the price sane.
- §A comps-backed valuation sets the ceiling before the first email goes out.
- §Negotiation, paperwork and escrow coordination handled through the close.
Sell side
Exit a premium name properly
- §Qualified-buyer outreach: companies and investors with budget for your category, not tire-kickers.
- §Pricing strategy from real appraisal data and sold comps, positioned to defend the ask.
- §Confidentiality where it matters; some exits move markets and should stay quiet until done.
When to use a broker instead of the board
Most deals don't need one. If the name is listed with a fair price, use the marketplace and keep the commission low. Call the desk when the name is unlisted, when the deal is six figures and the counterparty is sophisticated, or when anonymity is worth paying for. Broker engagements ride on the Pro Broker and Enterprise plans; see domain broker fees for the honest arithmetic.
What an engagement looks like
Target review and valuation. You get a written range with comps and a recommended opening position.
Outreach and negotiation. You approve every number before it moves; nothing is committed on your behalf.
Third-party escrow opens, the transfer completes, funds release. The escrow guide shows each step.
Timelines vary with the counterparty; unlisted acquisitions sometimes take months. A broker improves your odds and your price; no broker can force an owner to sell.
Put the desk on your deal.
Tell us the name or the exit. A broker replies within one business day with a comps-backed read.