Efty Alternative: Efty Pricing, Efty Pay Fees and Real Buyer Flow
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Every estimate shows its work: the comparable sales and the signal breakdown it was built from, then the names like it you can buy right now.
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Type a domain like sunsetcapital.com or a keyword like capital to see its estimated value, the sales that prove it, and matching names for sale.
Automated estimate for informational purposes only. Not financial or investment advice, and not a guarantee of sale price.
Everything this estimate is built on is on this card. An account is for selling: your names on the seller board, each with its own sales page.
The short answer
Efty is a subscription. You pay $22 to $249 a month depending on portfolio size, you point your nameservers at Efty, and it puts a for sale page on each of your domains. When one sells through Efty Pay you pay 5 percent, or 12.5 percent if the nameservers were pointed somewhere else at the time. On cost alone that is hard to beat, and we are not going to pretend otherwise: a 100 domain portfolio on Efty Launch runs about $292 a year plus 5 percent, against $468 a year plus 12 percent here.
So the reason to look elsewhere is not price. It is that a landing page only converts someone who already found your domain. Efty makes that visitor convert better. It does not create the visitor. If your names get type-in traffic or you have your own audience, stay on Efty and save the commission. If your names sit silent, the missing ingredient is distribution, and commission on a sale that would not otherwise happen is cheaper than a subscription against nothing.
Plan prices read from a capture of the Efty pricing page dated 20 August 2026; efty.com blocks automated requests, so it is reported rather than re-read today. Efty Pay rates from Efty own knowledge base, effective 1 March 2025, corroborated by Domain Name Wire (22 September 2025) and DomainInvesting (13 February 2026)
Every tier, not just the headline
What Efty costs per month
Efty prices by how many domains you hold, not by how much you sell. Every plan from Basic upward carries the same core stack: for sale landing pages, the Domain Shop, DNS management, payment integrations and financial reporting. The higher tiers add integrations and white label, not core selling ability.
| Efty plan | Domains | Monthly | Annual billing | What the tier adds |
|---|---|---|---|---|
| Basic | 50 | $22 | about $222/yr | The core stack |
| Launch | 100 | $29 | about $292/yr | The core stack |
| Starter | 500 | $34 | about $343/yr | The core stack |
| Growth | 1,500 | $49 | about $494/yr | Live chat, Mailchimp, Zapier, Userway |
| Scale | 2,500 | $69 | about $696/yr | Same as Growth, higher domain ceiling |
| Professional | 5,000 | $89 | about $897/yr | Stripe integration, white label |
| Professional Plus | 10,000 | $149 | about $1,502/yr | Stripe integration, white label |
| Enterprise | 25,000 | $249 | about $2,510/yr | Priority support |
Annual billing is advertised at 16 percent off the monthly rate, which is where the yearly figures above come from. There is a 7 day free trial and Efty states you can cancel any time. Two details matter more than the price: the plan is chosen by portfolio size, so a small number of valuable names costs the same as a small number of worthless ones, and the subscription runs whether or not anything sells.
The condition most write-ups leave out
Efty Pay is 5 percent, or 12.5 percent
Since 1 March 2025 Efty Pay has charged a flat 5 percent on sales where the domain nameservers point at Efty when the buyer pays, and 12.5 percent where they do not. That is a two and a half times difference decided by a DNS setting, and it is the single most expensive detail on this page to get wrong.
The logic is straightforward once you see it. Efty prices the discount for names it is actually hosting and marketing. Use it purely as a checkout for a deal you sourced somewhere else and you pay the higher rate, which at 12.5 percent is above our 12 percent Investor commission and not far off Afternic 15 percent. Investors who negotiate privately and reach for Efty only at the payment step are the ones who get surprised.
Efty Pay is optional either way. You can close through independent escrow and pay Efty nothing beyond the monthly plan, which is usually the right call on a large deal. Our domain escrow guide has the current Escrow.com tiers, and domain broker fees compares the commission side across every major venue.
Where the competitor wins
Efty is cheaper than us, and here is the arithmetic
Matched on portfolio size, Efty Launch holds 100 domains for $29 a month and our Investor plan holds 100 domains for $39 a month. Efty then takes 5 percent to our 12 percent. Every figure below is annual billing on both sides, total fee cost for a year, and the only column where we come out ahead is the one where you decline Efty nameservers.
| Domain sales in a year | Efty Launch + 5% | Efty Launch + 12.5% | Investor + 12% | Cheapest |
|---|---|---|---|---|
| $0 | $292 | $292 | $468 | Efty |
| $5,000 | $542 | $917 | $1,068 | Efty |
| $10,000 | $792 | $1,542 | $1,668 | Efty |
| $25,000 | $1,542 | $3,417 | $3,468 | Efty |
| $50,000 | $2,792 | $6,542 | $6,468 | Efty at 5%, us at 12.5% |
| $100,000 | $5,292 | $12,792 | $12,468 | Efty at 5%, us at 12.5% |
The exact crossover against the 12.5 percent rate is about $35,200 of annual sales. Below that Efty is cheaper whichever way the nameservers point. Above it, an unpointed Efty Pay sale costs more than our Investor commission. Run the same exercise at 2,500 domains, where Efty Scale is $69 a month against our $199 Pro Broker, and Efty wins outright at 5 percent while the 12.5 percent crossover lands near $37,600.
Read the table honestly and it says one thing: if you are already selling domains without help, do not pay a commission marketplace for the privilege. The comparison that matters is not $292 against $468. It is $292 against a sale that happens versus a sale that does not.
The variable the subscription does not change
A landing page converts traffic. It does not create it.
Here is the mechanism, plainly. You point a domain nameserver at Efty. Someone types that domain into a browser, lands on a for sale page, and makes an offer. Efty is very good at that last step, with a decade of conversion data behind the templates. Every part of it depends on somebody typing your domain first.
Efty Market at efty.com does give listings a searchable home, so this is not a pure lander product and it would be unfair to describe it as one. But a marketplace listing is only worth the demand flowing through it, and that is the question to ask about any venue including ours. Afternic earns its 15 percent by syndicating names into registrar search results at the moment someone checks availability. That is distribution you cannot replicate with a template.
So the decision splits cleanly. Names with real type-in traffic, an audience you built, or an industry where buyers come to you: Efty, every time, and keep the 7 percent difference. Names that nobody is looking for: better landing pages will not fix that, and you need either syndication or a venue that runs auctions and routes buyer leads. Our guide to where to sell domain names lays out the distribution each venue actually has.
If you only want the checkout
Domain payment rails compared
Plenty of people reach for Efty Pay because they closed a deal privately and need a safe way to take the money. For that job the monthly plan is irrelevant and only the transaction rate counts. Domain Name Wire compared the rails on 22 September 2025 and the picture has moved since.
| Rail | Rate | Conditions worth knowing |
|---|---|---|
| Sedo | 3% | Lowest flat rate in the comparison |
| Unstoppable Domains | 3% | 10 day waiting period before you receive proceeds |
| Sav.com | 4% | Registrar backed checkout |
| Atom Pay | 4.5% | For your own leads. Atom quotes 1.35% to 4.5% across its range |
| Efty Pay | 5% | Only with Efty nameservers at the time of sale. Otherwise 12.5% |
| Dynadot Pay Link | 5% | 2% bonus if you convert proceeds to store credit |
| Afternic checkout link | 5% | $15 minimum fee, $99 minimum transaction |
| Spaceship SellerHub | 10% | Was 5%. DomainInvesting reported the rise on 13 February 2026 |
| Escrow.com | 2.6% to 1.0% | Tiered by value, $50 minimum. Below 1% on seven figure deals |
Two things fall out of that table. The Spaceship move from 5 percent to 10 percent is the clearest recent example of a rail repricing once it has users, which is a reason to check the rate before every deal rather than trusting a number you learned last year. And on any sale above roughly $50,000, independent escrow beats every percentage rail here, because escrow charges less as the deal grows while a flat percentage charges more.
Pick the side you are on
When to keep paying Efty, and when to use something else
Stay on Efty
Your names already get type-in traffic, or you have an audience that knows to look for them. The lander is doing the work and 5 percent is the cheapest way to close.
You hold a large portfolio and want one place to record acquisition cost, renewals and sales. The financial reporting is a real product and commission venues do not give you it.
You want control of the sales page, your own branding, and a shop on your own subdomain rather than a listing inside someone else marketplace.
You sell often enough that a fixed monthly fee divided across many deals is trivial. At $292 a year and ten sales, that is $29 a sale before commission.
Use a marketplace instead
Your names are silent. No traffic, no inquiries, nothing in the inbox for months. A subscription against zero revenue is the most expensive plan there is.
You do not know what your names are worth, so you cannot price the lander in the first place. Get a number with comparable sales behind it before you pay for anything.
You want the venue to find the buyer and you accept paying for that. Commission only pricing means the cost arrives with the money, not before it.
You sell a couple of names a year. Twelve monthly charges to sell two domains is worse arithmetic than a percentage on the two that sell.
Our interest, stated plainly
We sell into this market, so read us accordingly
We run a domain marketplace and we charge 12 percent on the Investor plan, 8 percent on Pro Broker, and from 5 percent on negotiated brokerage terms. If you list with us we make money. That is a reason to check our arithmetic rather than take it on trust, which is why the comparison table above uses our published prices and shows the cases where Efty costs less.
We are also not a portfolio accounting system. Efty tracks what you paid, what you renewed and what you cleared, across every venue you sell on. We do not do that and telling you otherwise would be easy to disprove in an afternoon. If bookkeeping across your whole book is the job, Efty does it and we do not.
What we do is price names against comparable sales and put them in front of buyers. The appraisal at the top of this page is free and does not ask for an account, because the number is useful to you whatever you decide next. If it comes back low, the honest answer is that no subscription and no marketplace will rescue that name, and you have saved yourself a year of fees finding out.
Questions people ask
Efty alternatives and Efty pricing, answered
What is the best Efty alternative?
It depends on whether you already have buyers. Efty sells you landing pages and portfolio tooling on your own domains, so if traffic already arrives at your names it is hard to beat on cost. If nobody types your domains, the alternative you need is a venue with its own buyer flow, which means a marketplace such as Afternic, Sedo, Atom or this one, where you pay commission only when a name actually sells.
How much does Efty cost per month?
Efty Investor runs from $22 a month for up to 50 domains to $249 a month for up to 25,000. The tiers in between are $29 for 100 domains, $34 for 500, $49 for 1,500, $69 for 2,500, $89 for 5,000 and $149 for 10,000. Annual billing takes 16 percent off and there is a 7 day free trial. Those figures come from a capture of Efty pricing page dated 20 August 2026.
What commission does Efty charge?
Efty Pay charges 5 percent when the sold domain nameservers point at Efty at the time of purchase, and 12.5 percent when they do not. That structure took effect on 1 March 2025. The 5 percent figure is corroborated by Domain Name Wire in September 2025 and by DomainInvesting in February 2026, so it is one of the better documented rates in this market.
Is Efty cheaper than a domain marketplace?
On fee arithmetic, usually yes. A 100 domain portfolio on Efty Launch with annual billing costs about $292 a year plus 5 percent, against $468 a year plus 12 percent on our Investor plan. Efty is cheaper at every sales volume in that comparison. The cost case only flips if you skip Efty nameservers and pay 12.5 percent, which overtakes 12 percent once annual sales pass roughly $35,200.
Does Efty bring you buyers?
Partly, and this is the part worth understanding before you subscribe. Efty gives you for sale landing pages on your own domains, so most inquiries come from people who already typed your name. Efty Market at efty.com does list your names for search, but a marketplace subscription does not create demand for a name nobody is looking for. Distribution is the variable, not the software.
Why is Efty Pay 12.5 percent instead of 5 percent?
The 5 percent rate is conditional on the sold domain nameservers pointing to ns1.eftydns.com and ns2.eftydns.com when the buyer pays. If they point anywhere else, the rate is 12.5 percent. In practice that means you keep the discount by hosting the for sale page with Efty, and you lose it if you use Efty only as a checkout for a deal you found elsewhere.
Can you use Efty without paying commission?
Yes. Efty Pay is optional, so you can take a sale through a third party escrow service instead and pay Efty only the monthly plan fee. Escrow.com then charges its own tiered rate, which is 2.6 percent up to $5,000 with a $50 minimum and falls to 1.9 percent between $50,000 and $200,000. On a large deal that route is cheaper than any percentage commission.
What is the cheapest way to get paid for a domain sale?
For a deal you negotiated yourself, escrow usually beats every checkout rail once the price is large. Domain Name Wire compared the rails in September 2025 and found Sedo at 3 percent, Unstoppable Domains at 3 percent, Sav.com at 4 percent, Atom Pay at 4.5 percent and Efty Pay, Afternic and Dynadot at 5 percent. Escrow.com falls below 1 percent on seven figure deals.
Is Efty worth it for a small portfolio?
At $22 a month the plan costs $264 a year, so it pays for itself on one modest sale. The question is not the price, it is whether landing pages change your outcome. If you hold 20 names that nobody searches for, a better lander on them sells nothing, and the subscription is a recurring cost against zero revenue. Price the names first, then decide.
Does Efty appraise your domains?
No. Efty is portfolio management, landing pages and checkout. It records what you paid and what you sold for and reports on it, which is genuinely useful, but it does not tell you what an unsold name is worth. Pricing is still your judgment, informed by comparable sales. That is the gap an appraisal with visible comps fills, and it is free here.
Efty or Afternic for selling domains?
They solve different halves of the problem and plenty of investors run both. Afternic gives you distribution across registrar storefronts at 15 percent with its nameservers or 25 percent without, and a $15 minimum. Efty gives you control, a fixed monthly fee and 5 percent. Use Afternic when you need reach, Efty when the buyer already found you.
Do you need Efty nameservers to use Efty?
You need them for the for sale landing pages to display, and you need them at the moment of sale to get the 5 percent Efty Pay rate rather than 12.5 percent. Pointing nameservers is done at your registrar and propagates within minutes to hours. It also means your names resolve through Efty, so an outage there is an outage on your sales pages.
Keep reading
Domain broker fees
Published commission rates at every major venue, and the deal size where each wins.
Where to sell domain names
What distribution each venue actually has, which is the thing you are paying for.
Domain portfolio management
Tracking renewals, cost basis and what to cut when a name stops earning.
Bulk domain appraisal
Price the whole book at once before you decide which names deserve a subscription.
Price the name before you pay to list it.
A free appraisal with the comparable sales behind it, no account needed. Then choose the venue that fits what the number says.