DomainsDealer

Sedo Domain Appraisal Alternative With Sold Comps in Seconds

Sedo charges $99 per name and emails a PDF within five business days. Type the name here and see a price corridor with the comparable sales behind it before you decide whether a paid report is worth it.

TLD

The appraisal desk is open

Type a domain like sunsetcapital.com or a keyword like capital to see its estimated value, the sales that prove it, and matching names for sale.

The short answer

The Sedo domain appraisal is a $99 human-written PDF that arrives within five business days. It scores a name on ten factors and lists comparable sales. That is useful when someone else needs a document. If you only want to know what to charge, the same comparable sales are available in seconds, at no cost per name, and for a whole portfolio at once.

Check the comps first. Buy the report only if a co-owner, partner or buyer asks for one on paper. And never buy one because a stranger who wants your domain told you to.

Sedo fees and turnaround read from sedo.com's appraisal page and price list. Scam pattern from Domain Name Wire, 27 October 2020.

Domain investor reading a printed appraisal report at a home office desk

What you get for the money

Sedo domain appraisal vs an instant comps-backed appraisal

Both start from the same raw material, which is what similar names sold for. The difference is format, speed and who pays per name.

Sedo appraisal

$99

per domain, paid before the work starts

  • Multi-page PDF by email within 5 business days
  • Ten scored factors, from TLD fit to typo risk and business potential
  • List of comparable names and prices achieved
  • 50 or more names: priced on request, up to 10 days
  • A human reviewer signs off on the number

DomainsDealer appraisal

Seconds

single names cost nothing to appraise

  • A price corridor instead of one exact figure
  • The sold comps behind it, by keyword family, TLD and length
  • Bulk runs of 1,000 names on Investor, 10,000 on Pro Broker
  • The appraisal travels with the listing when you sell
  • Automated, so no human signature on a PDF

The arithmetic for a portfolio

What it costs to appraise 1, 10 or 100 names

A $99 report is cheap for one important name and expensive for a list. Sedo prices 50 or more names on request, so the larger rows show the per-name rate as a ceiling, not a quote.

Names to value Sedo at $99 each Sedo turnaround DomainsDealer Turnaround
1 name$99Up to 5 business days$0, typed into the toolSeconds
10 names$990Up to 5 business days$0, one at a timeA few minutes
100 namesOn request (list rate $9,900)Up to 10 days$49 for one month of InvestorOne bulk run
1,000 namesOn requestUp to 10 days$49 for one month of InvestorOne bulk run
10,000 namesOn requestUp to 10 days$249 for one month of Pro BrokerOne bulk run

Investor is $49 billed monthly or $24 a month billed annually and runs bulk appraisals of up to 1,000 names at a time; Pro Broker is $249 monthly or $124 a month billed annually and runs up to 10,000. Both plans also list names for sale. Single appraisals do not need any plan. Our bulk domain appraisal page shows what a run returns.

Inside the report

What does the Sedo appraisal look at?

Sedo publishes the ten factors its experts score. Most are judgment calls a seller can make in five minutes. The two that move the price are the last ones, and both come down to sales data.

01

TLD fit

Does the extension match the language of the name, and how well known is it?

02

Length and memorability

Is it short enough and easy to remember?

03

Language complexity

How complex is the name, and does it use special characters?

04

Typo risk

How likely is it to be mistyped, and are there unexpected spellings?

05

International usability

Does the name work locally or globally?

06

Search engine suitability

Does it follow search engine guidelines, or carry sanctions?

07

Advertising potential

Could it carry a campaign, and how does it sound?

08

Business potential

Could a company use it as its address?

09 and 10

Sales opportunities, and market experience with sales data

Is there demand, and what did similar names actually sell for? This is the part that sets the number. It is also the part the appraisal at the top of this page shows you directly, comp by comp, so you can judge whether each comparison is fair instead of taking a single figure on trust.

Read this before you pay anyone for an appraisal

A buyer wants me to get a certified appraisal before paying. Is that normal?

No. It is one of the oldest scams in the domain business. A "buyer" or "broker" makes a generous offer, then says the deal can close only once you buy an appraisal or certificate from a source they name. The offer disappears after you pay.

Domain Name Wire reported on 27 October 2020 that these emails had started claiming to be "Sedo certified" to borrow Sedo's reputation, with a $60,000 offer as the hook. Sedo was not involved. Real buyers pay through escrow and never require the seller to buy anything first.

If an offer arrived that way, check it against our list of domain name scams and how to spot them before you reply.

From a guess to a listed price

How to price a name before deciding on a paid report

1

Run the name

Type it into the appraisal at the top of this page and read the corridor.

2

Read every comp

Same extension, similar length, same keyword family. Strike any comp that is not a fair match.

3

Decide if paper is needed

If a co-owner or buyer wants a written report, that is when $99 to Sedo earns its keep.

4

List with the comps attached

A price shown next to its evidence gets fewer lowball offers. Compare venues in where to sell domain names.

Our interest, stated plainly

When the Sedo appraisal is the better choice

We sell listings, so weigh this with that in mind. Our appraisal is automated. If you need a report a person has reviewed and that you can forward as a PDF, Sedo sells exactly that, and $99 is a small cost on a name you expect to sell for five figures. If you need a valuation for tax, estate or divorce purposes, ask your accountant or attorney what kind of appraisal they will accept before you buy any domain report, ours or Sedo's.

Selling is a separate decision from appraising. Sedo's price list charges 10 percent on Buy Now sales of names parked with Sedo, 15 percent on other marketplace sales and auctions, and 20 percent when the buyer comes through its SedoMLS partner network. Our Investor plan is $24 a month billed annually plus 12 percent on a completed sale, and Pro Broker is $124 a month plus 8 percent. A name parked at Sedo with a Buy Now price pays less commission there than on our Investor plan.

We compare the two marketplaces line by line on our Sedo alternative page, and cover Sedo's record and payouts in is Sedo legit. Plan terms are on our pricing page.

Questions people ask

Sedo appraisal questions, answered

How much does a Sedo domain appraisal cost?

Sedo charges a one-time fee of $99 per domain for an individual appraisal, according to its own appraisal page and price list. Portfolios of 50 or more names are priced on request. The fee is paid up front and is due whether or not you later sell the name.

How long does a Sedo appraisal take?

Sedo says an individual appraisal arrives by email as a multi-page PDF within 5 business days of payment. A portfolio appraisal of 50 or more names takes up to 10 days after payment. An automated appraisal with comps, like the one on this page, returns in seconds.

Is a Sedo domain appraisal worth it?

It can be worth $99 when you need a written, human-reviewed report to show another party, such as a co-owner or a buyer who wants something on paper. For deciding what to charge, sold comps answer the question faster and cost nothing per name, so most sellers should check comps first and buy a report only if a counterparty asks for one.

What does the Sedo appraisal look at?

Sedo lists ten factors: the TLD, length and memorability, language complexity, typo risk, international usability, search engine suitability, advertising potential, sales opportunities, business potential, and its own market experience and sales database. The report also lists comparable names and prices achieved.

What does Sedo charge to sell a domain after the appraisal?

Sedo price list: 10 percent on Buy Now sales of names parked with Sedo, 15 percent on other marketplace sales and auctions, and 20 percent when the buyer comes through the SedoMLS partner network. A Direct Auction costs $59 to set up. The appraisal fee is separate from all of these.

See the comps before you pay for a report.

Appraise one name or a whole list against real sales, then list the ones worth selling.