Domain Sales History: Sold Domain Name Prices, Comps and Sales Records

The price a domain will fetch is written in what similar names already sold for. Enter any name on the right and you get an instant value with the real sold comparables attached, dates and prices included, so you can check the reasoning instead of trusting a number.

Instant appraisal

TLD

Include sold comps

Every estimate shows its work: the comparable sales and the signal breakdown it was built from, then the names like it you can buy right now.

The appraisal desk is open

Type a domain like sunsetcapital.com or a keyword like capital to see its estimated value, the sales that prove it, and matching names for sale.

The short answer

Domain sales history is the record of what aftermarket names actually sold for, and it is the only hard evidence in domain pricing. The public record lives in a handful of places: NameBio aggregates more than a million reported sales worth over $3 billion, DNJournal publishes weekly and annual reports of the largest deals, and each marketplace archives its own results. What none of them capture is the private half of the market, where brokered six and seven figure deals routinely close under confidentiality. Use published comps as evidence rather than gospel: pull three to five sales of the same extension and length band from the last 24 months, place your name honestly inside that set, and price against it.

Last updated July 2026

Where sold domain name prices are published

Each source covers a different slice of the market. Serious research uses more than one, because a name that looks unpriced in one database often has three comps in another.

Source	What it covers	Cost	Best for
NameBio	Aggregated reported sales across marketplaces and auctions, over a million records and $3B-plus in value	Free search, paid account for saved searches and full access	Manual comp research when you want to read every row yourself
DNJournal	Weekly top sales charts and annual year-in-review reports of the largest deals	Free	Tracking the top of the market and which categories are heating up
Marketplace archives	Each venue's own completed sales and auction results	Free, venue by venue	Seeing how a specific venue's buyers price a category
Registry and expiry auction results	Closing prices on expiring names at the drop platforms	Free to view, membership to bid at some venues	Wholesale pricing, and what investors pay rather than end users
Domainsdealer appraisal	An instant value with the matched sold comps shown next to it	Free, no account	Pricing one name fast without assembling the comp set by hand

What the public sales record leaves out

Every published database is a report of what somebody chose to disclose. Marketplaces publish within the limits of their terms, brokers sign confidentiality agreements as a matter of routine, and corporate acquisitions of a name often sit inside a larger transaction that never gets broken out. The practical effect is a systematic bias: small and mid-market sales are well covered, and the largest private deals are not. For the search order that gets the most out of the records that do exist, see how to check what a domain sold for.

There is a second, subtler gap. The record shows what sold, never what did not. A category can show five sales at $8,000 and hide two hundred names that sat unsold at $8,000 for three years. That is survivorship bias, and it is why a comp set tells you what a name can fetch, not how quickly. When you price, hold those apart: your ask is a comps question, your timeline is a liquidity question.

Use the record for what it is genuinely good at. It settles arguments. A buyer who thinks your two-word .com is worth $500 changes position when you show three sales of near-identical names at $4,000 to $9,000 in the last year. That is the whole reason we attach comps to every appraisal instead of printing a number, and why the appraisal tools that hide their comps are harder to negotiate with. Where the record is thinnest is exactly where models fail: brandable domains have few keyword comps to lean on, and fast-repricing extensions like the ones tracked on .io domains for sale outrun the historical data.

Building a comp set in four steps

Step 01

Match the extension first

Never price a .ai name off .com comps or the reverse. Extensions have separate buyer pools and separate price curves, and cross-extension comparison is the most common error in amateur valuations. Start inside your own namespace and only leave it if there is genuinely nothing there.

Step 02

Then match length and structure

One word to one word, two words to two words, acronym to acronym. A five-letter dictionary word and a five-letter random string are not comparable even though both are five letters. Structure, not character count, is what buyers respond to.

Step 03

Weight the last 24 months hardest

The aftermarket repriced sharply after 2022. A 2021 comp in a hot category flatters your name badly. Recent sales in a slightly looser category beat old sales in a perfect one, so prefer recency when you have to trade one against the other.

Step 04

Place your name honestly in the set

Rank your comps low to high and decide where yours sits before you look at the prices. Sellers who do this in the other order talk themselves to the top of every range. If yours is mid-pack, price mid-pack, and the name sells instead of ageing.

Working through a portfolio rather than one name? Bulk domain appraisal runs the same comparison across your whole list so you can triage renew, sell or drop in a single pass, and the full method is in how to value a domain name.

Questions people ask about domain sales history

How do I find the sales history of a domain name?

Search the published aftermarket sales databases for the exact name, then widen the search to comparable names if it returns nothing. NameBio holds more than a million reported sales worth over $3 billion and is the standard first stop, DNJournal publishes weekly and annual reports of the largest deals, and marketplace archives cover their own venues. A Domainsdealer appraisal runs that comparison for you and shows the comps it used.

Are all domain sales public?

No, and this is the single most important caveat in domain research. Marketplaces report only what their terms allow, brokered private deals are frequently covered by confidentiality agreements, and many six and seven figure transactions never appear anywhere. The public record skews toward marketplace and auction sales, so treat published comps as a reliable floor for what a category can fetch rather than a complete picture.

How can I tell what a domain sold for previously?

Look the exact name up in a sales database, and if there is no record, check whether the name changed hands at all by reviewing registration history and archived versions of the site. A name with no reported sale may have sold privately, been transferred inside a company, or simply never traded. Absence of a record is not evidence that a name is cheap.

How many comparable sales do I need to price a domain?

Three to five recent comps in the same extension and length band is usually enough to set a defensible range. Prioritize sales from the last 24 months, because the aftermarket repriced sharply between 2022 and 2025 and older comps overstate current value in most categories. If you cannot find five, widen on category before you widen on time.

Is NameBio free?

NameBio offers free searching of its sales database, with a paid account required for the heavier research features such as saved searches, alerts and full data access. If you only need the comps behind one name, a Domainsdealer appraisal is free and returns the comparable sales alongside the estimated value with no account.