What Is My Domain Worth?
The appraisal desk is open
Type a domain like sunsetcapital.com or a keyword like capital to see its estimated value, the sales that prove it, and matching names for sale.
Automated estimate for informational purposes only. Not financial or investment advice, and not a guarantee of sale price.
A domain is worth what a documented buyer will pay, and the best predictor of that is what similar names actually sold for. A useful appraisal therefore has three parts: an estimate, a confidence level, and the comparable sales behind both. Anything that hands you a number without the comps is asking for faith, not offering analysis.
You can run this whole method in ten seconds with the domain appraisal tool; this entry explains what the tool is doing and how to read the result like a dealer.
The four signals that move a domain valuation
Aftermarket prices look chaotic until you group sales by four attributes. Then the ranges get surprisingly tight.
1. TLD strength
The extension is the single biggest multiplier. A .com reaches every buyer on earth; the same word in a fringe TLD reaches almost none of them. In current aftermarket terms, .com anchors the top of the scale, .ai commands a genuine premium in anything tech-adjacent, .io and .co trade respectably, and most everything else needs a special story. The identical second-level word can differ by 10x or more across extensions.
2. Length
Four characters or fewer is rare inventory with a collector market of its own. Five to six characters is prime brandable territory. Value slides gently to about nine characters, holds through fourteen, and drops hard after that. Hyphens and digits are a separate penalty: they cut most valuations to a third or less, because real companies avoid names their customers can mistype.
3. Keyword demand
Words carry industries on their backs. Names containing pay, loan, insurance, capital, ai, cloud, travel or health inherit demand from businesses that monetize those words at high margins. A generic word from a low-value niche adds little; a commercial keyword from a high-value niche can multiply the estimate several times over. This is also why two mediocre words can be worth less than one strong one.
4. Brandability
Can a human hear the name once and type it correctly? Pronounceable letter patterns, clean vowel-consonant rhythm and dictionary words score high. Awkward consonant clusters, ambiguous spellings and "was that with one s or two?" constructions score low. Brandability is the quiet signal that separates two names identical on paper.
Why comps are the part you should actually read
The estimate compresses the four signals into one figure. The comps tell you whether to believe it. When you appraise a name here, the result lists real marketplace sales that share a keyword family, TLD or length band, with year and price, like this:
| Comparable sale | Price | Year |
|---|---|---|
| capitalpoint.com | $11,000 | 2024 |
| fundbridge.com | $9,500 | 2025 |
| loandeck.com | $13,500 | 2025 |
If your name's estimate sits inside the corridor its comps draw, you can price or offer with a straight face. If it sits far outside, either the name has something the comps lack, or the estimate is being optimistic and the market will tell you which. Sellers who price against comps get taken seriously; buyers who offer against comps close deals. That is the entire negotiating edge, and it's why we show comps under every result while most tools show none.
How much is my domain worth in practice? Rules of thumb
- Two-word commercial .coms with real keyword demand mostly trade between $5,000 and $50,000.
- Short, clean brandable .coms start around $10,000 and run past $100,000 when they sound like companies.
- Keyword .ai names have matured into a $4,000 to $50,000 core range, with one-word standouts far above it.
- Long, hyphenated or digit-carrying names usually land between $50 and $500 regardless of the words inside.
Where a specific name lands inside its band is what the four signals and the comps resolve. Run yours through the free appraisal, then browse the premium domains for sale in the same family to see live asks against the sold history.
The honest footnote every valuation needs
An appraisal is an automated estimate for informational purposes, not financial advice and not a promised outcome. Domains are a thin market: the same name can fetch $2,000 from a reseller and $40,000 from the one startup that needs exactly that word, and some names simply never find their buyer. Comps anchor a realistic range; they do not guarantee the next sale lands inside it. If you're valuing a name because you plan to sell, the next read is how to sell a domain name, which turns the number into a listing, a negotiation and an escrow-protected close.